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2024: A decade of dealersgrip

As 2024 comes to a close, we’re reflecting on a landmark year with immense gratitude.

This year marked 10 years of dealersgrip, a decade of pushing the boundaries of playing cards and establishing cardistry as a true art form. Here’s a look back at what made this year so extraordinary:

A large group of people gathered indoors, enthusiastically throwing playing cards in the air. The room has a modern, industrial style with concrete walls and wooden accents. People are smiling, interacting, and taking part in the playful atmosphere.

Community Events

At Cardistry-Con in Tokyo, Japan, we helped bring together 150+ cardists from around the world for an unforgettable celebration of our craft. Some say it was the best weekend of the year.

On the Europe Jam Tour, we connected with local communities in cities across Europe. These in-person gatherings are at the heart of what makes our art form so meaningful.

A close-up of multiple cards laid out on a wooden surface, including a photo of a person and colorful abstract designs.

New Releases

This year, we unveiled some of our most innovative designs yet. Holo Sepal Umbra and Holo Error Inverted expand on two community classics, underscoring the visual impact color has on cardistry. The Logo Deck is a celebration of simplicity and our signature symbol. Oliver is the face deck we’ve all been waiting for — an in-your-face design with a memetic charm. And Plateau captures the symbolism of uncovering the extraordinary in a mysterious stone.

Our designs are more than just cards — they’re stories and ideas. Every product and its surrounding media is designed to inspire creativity and elevate you as a cardist.

Open black box with multiple playing card decks labeled 'MASTER COLLECTION, 10 years of dealergrip,' containing various designs, shadows cast from light.

10-Year Anniversary

A milestone we couldn’t have reached without you. To commemorate a decade of dealersgrip, we introduced the monumental Master Collection — a luxurious collector’s box set with every dealersgrip deck released to date.

What’s Next in 2025?

The next chapter is already unfolding. New decks and experiences are on the horizon, and we’re dedicated to continuing to create and explore cardistry. Excited to share what’s next with you!

To everyone who supported dealersgrip this year — whether by picking up a deck, attending an event, or simply sharing your passion for cardistry — thank you. You’re the reason we do what we do.

Here’s to the next decade of dealersgrip.

Oliver Sogard
Founder, dealersgrip